BURGER BABES GRAPHIC ID (2013)
Role: Co-founder, Cook, Graphic Designer
Burger Babes began as a fun project by two best friends on the streets of Shanghai outside of late night bars and clubs. After a few appearances, we found ourselves getting hired for day time events like the Design Art and Fashion Festival (DAFF), vintage market fundraising fairs, and private events.
Our logo, designed using Adobe Illustrator, is an expression of the glorification of the American burger in China, and also presents an approachable, lovable look which reflected our easy-going nature at the time.
Below is also a 30 second "How to" animated guide produced using Adobe Premier, Illustrator and Photoshop, which walks trainees through how to make our infamous smash patty burgers (in Chinese).